INSTALL NO EVIL

Knauf Insulation developed a new form of pipe insulation that was created from naturally sustainable products such as sand and post-consumer recycled bottle glass. Their branding for the product features the three wise monkeys. The "See no evil, Hear no evil, INSTALL no evil" slogan was used with the wise monkeys to remind it’s customers of the benefits of installing a green product. My stylized simian characters were developed to incorporate into their graphic and marketing campaign.

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