MAGIC OF ME

This project was developed for the Junior’s Department at Macy's Department Store. Based upon the fashion-forward merchandise and the faster-paced lifestyle of this customer, we speak to her "GIMME" attitude toward getting her hands on the latest fashions and add a playful perspective to the merchandise literally calling out to the customer, "Find Me! Buy Me! Love Me!" Keeping this theme light-hearted, graphics of cartoon comic strip were printed on bright metallic gold. The "24K ME" flying golden hearts depict the customers' genuine heart of gold and provide a golden opportunity to relate to the customer at every touchpoint.

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